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Pennylane Shen: Artist Consultant on How to Approach Galleries & Tips for Artists

I had a wonderful time talking to Pennylane Shen, an artist consultant, curator, and educator. She runs Dazed and Confucius, an artist consultant space dedicated to assisting artists in their careers. In this episode we discuss tips for approaching a gallery, thinking of spaces to exhibit your work outside of the white cube, mistakes artists make when approaching galleries, artist statements and more!

Since 2006 Dazed and Confucius has offered personalized consultations, group seminars and business development with regular seminars held worldwide. Pennylane personally assists and advises over 500 artists on a one-on-one basis each year.

Pennylane holds a Master’s Degree in Visual Culture Theory from New York University and has lectured at various forums throughout Canada, the US and the UK. Her publications discuss the politics of representation, race and fine art. At Langara College and Thrive Art Studio Pennylane is responsible for creating and instructing courses on fine art marketing and conceptual development. She has also represented University of the Arts London in the UK, preparing students for higher education in the arts.

For more than a decade, Pennylane has worked in commercial galleries such as the Bau-Xi Gallery, the longest standing commercial gallery in Canada. In her hometown of Vancouver, BC Pennylane is also a curator for the Vancouver Mural Festival.

An avid supporter of art and wellness, she sits on the board for the Vancouver General Hospital and UBC Foundation, collecting notable art pieces for hospital walls. Pennylane manages the figurative artists’ collective Phantoms in the Front Yard, showcasing the work of prominent Vancouver artists at various pop-up locations.

Right now you can get 10% off a consultation by mentioning “I Like Your Work” in the “Where did you hear about us box”. This offer is good till the end of May!


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